Privacy Policy

Last updated 3rd September 2019


Serelay Ltd (“we” or “us” or “our”) respects the privacy of our users (“user” or “you”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application (the “Application”).

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy
Policy, please do not access the application. We reserve the right to make changes to this
Privacy Policy, primarily in order to improve the quality and extend the scope of the
functionality it affords you.

As the Application does not solicit your contact details, we have no means by which to directly
and immediately inform you of updates to this Privacy Policy. As such, you are encouraged to
periodically review this Privacy Policy to stay informed of updates.

We will alert you about any changes by updating the “Last updated” date of this Privacy Policy,
and any change of the policy will also require you update the Application on your device and
consent to the updated terms.

This Privacy Policy does not apply to third-party online/mobile stores (namely, the Apple App
Store or Google Play Store) which you use to install the Application or make payments.


Information collected through our Application

In Short: We may collect information regarding your geolocation and other features of
your mobile device when you use our app.

We automatically collect certain information when you use the Application. This information does
not reveal your specific identity (like your name or contact information), but may include
device and usage information, such as your IP address, browser and device characteristics,
operating system, language preferences, referring URLs, device name, country, location,
information about how and when you use our Application and other technical information. This
information is primarily needed to maintain the security and operation of our Application, and
in order to afford you the core functionality provided by the Application.

Geo-Location Information

We may request access or permission to and track location-based information from your mobile
device. We only do this while you are using the Application. If you wish to change our access or
permissions, you may do so in your device’s settings.

Mobile Device Access

We may request access or permission to certain features from your mobile device, including your
mobile device’s Bluetooth, camera, microphone, sensors, storage and other features. If you wish
to change our access or permissions, you may do so in your device’s settings.

Mobile Device Data

We may request access or permission to Device information such as your mobile device ID number,
model, and manufacturer, version of your operating system, country, location, and any other data
you choose to provide.


In Short: We process your information in order to afford you the core functionality
provided by the Application and to comply with our legal obligations.

Having accurate information about you permits us to provide you with a smooth, efficient, and
customized experience. Specifically, we may use information collected about you via the
Application to:

  1. Verify the authenticity of photos and videos you capture through the Application.
  2. Assist law enforcement as required by law.
  3. Compile anonymous statistical data and analysis for use internally or with third parties.
  4. Increase the efficiency and operation of the Application.
  5. Monitor and analyze usage and trends to improve your experience with the Application.
  6. Notify you of updates to the Application.
  7. Prevent fraudulent transactions, monitor against theft, and protect against criminal
  8. Process payments and refunds.
  9. Request feedback and contact you about your use of the Application.
  10. Resolve disputes and troubleshoot problems.
  11. Respond to product and customer service requests.
  12. Solicit support for the Application.


In Short: We only share information with your consent, to comply with laws, to protect
your rights, or to fulfil core functionality provided to you by our platform.

The core functionality provided by our platform is to provide an authenticity rating to the
content, time and location of a photo or video that you captured using our Application to
yourself, to an audience with which you have chosen to share this media through social media or
other digital channels, and to specific third parties you chose to share your content with.

Accordingly, we may share information we have collected about you in these specific situations
your information may be disclosed as follows:

Shared by You – by File Transfer

When you share a media item (photo or video) captured by you through the Application with a
recipient, you are providing the recipient with the capability to verify the content, time and
location of this Media item. This third party will hence have access to the full metadata
relating to this media item. If you would like to mask the granularity of this metadata we
recommend sharing media through ‘snapshot’ functionality.

Shared by You – using ‘snapshot’ functionality

When you share a media item (photo or video) captured by you through the Application using the
Application’s ‘snapshot’ functionality you are creating a public link sharing the content, time
and location relating to the media item. You can then elect to alter the granularity by which
time and location readings are shown.

By Law or to Protect Rights

If we believe the release of information about you is necessary to respond to legal process, to
investigate or remedy potential violations of our policies, or to protect the rights, property,
and safety of others, we may share your information as permitted or required by any applicable
law, rule, or regulation. This includes exchanging information with official entities for fraud
protection and credit risk reduction.

Third-Party Service Providers

We may share some of your information with third parties that perform services for us or on our
behalf, including data analysis, hosting services and customer service as required for providing
you with the core functionality of our application. Any transfer of data to third-party
providers is performed over an encrypted channel, and we only share with any such service
provider the minimal subset of data required for the specific task they perform.

Sale or Bankruptcy

If we reorganize or sell all or a portion of our assets, undergo a merger, or are acquired by
another entity, we may transfer your information to the successor entity. If we go out of
business or enter bankruptcy, your information would be an asset transferred or acquired by a
third party. You acknowledge that such transfers may occur and that the transferee may decline
honour commitments we made in this Privacy Policy.

We are not responsible for the actions of third parties with whom you share personal or
sensitive data, and we have no authority to manage or control third-party solicitations. If you
no longer wish to receive correspondence, emails or other communications from third parties, you
are responsible for contacting the third party directly.


In Short: Yes, we use Google Maps on Android and Apple Maps on iOS for the purpose of
providing better service.

The Android version of our Application uses Google Maps APIs. You may find the Google Maps
APIs Terms of Service here. To better understand Google’s Privacy
Policy, please refer to this link.

By using our Android Maps API Implementation, you agree to be bound by Google’s Terms of

The iOS version of our Application uses Apple Maps APIs. You may find the Apple Maps Terms
of Service here. To better understand Apple’s Privacy Policy, please
refer to this link.

By using our Apple Maps API Implementation, you agree to be bound by Apple’s Terms of Service.


In Short: We aim to protect your personal information through a system of
organisational and technical security measures.

We use administrative, technical, and physical security measures to help protect your personal
information. While we have taken reasonable steps to secure the personal information you provide
to us, please be aware that despite our efforts, no security measures are perfect or
impenetrable, and no method of data transmission can be guaranteed against any interception or
other type of misuse. Any information disclosed online is vulnerable to interception and misuse
by unauthorized parties. Therefore, we cannot guarantee complete security if you provide
personal information.


In Short: We do not knowingly collect data from or market to children under 13 years
of age.

We do not knowingly solicit information from or market to children under the age of 13. If you
become aware of any data we have collected from children under age 13, please contact us using
the contact information provided below.


In Short: You have rights that allow you greater access to and control over your
personal information. You may uninstall the Application and request to delete any data
collected thought it at any time.

Under data protection law, you have rights including:

Your right of access – You have the right to ask us for copies of your personal
Your right to rectification – You have the right to ask us to rectify information you
think is inaccurate. You also have the right to ask us to complete information you think is
Your right to erasure – You have the right to ask us to erase your personal information
in certain circumstances.
Your right to restriction of processing – You have the right to ask us to restrict the
processing of your information in certain circumstances.
Your right to object to processing – You have the right to object to the processing of
your personal data in certain circumstances.
Your right to data portability – You have the right to ask that we transfer the
information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we
have one month to respond to you.

Please contact us at the contact details listed below if you wish to make a request or if you
believe we are unlawfully processing your personal information. You also have the right to
complain to your local data protection supervisory authority, you can find their contact details

Specifically in relation to your right to erasure you may trigger deletion of all of your
personal data directly through the Application.

If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. Please note however that this will not affect the lawfulness of the processing before its withdrawal.


If you have questions or comments about this Privacy Policy you may email us at info@serelay.com or by post to:

Serelay Ltd
Atlas Building
Harwell Campus, Oxfordshire
OX11 0QS
United Kingdom

Supported by


Atlas Building R27,
Harwell Science Park
OX11 0QX
United Kingdom